
The ISO/OSI model is the invisible backbone of our daily internet use. It’s an abstract framework that organizes the complex process of digital communication into seven distinct layers: Physical, Data Link, Network, Transport, Session, Presentation, and Application. However, the complexity of this stack leads to two important issues when it comes to measuring end-user experience:
- Many network measurement tools focus on metrics from a single layer, providing only a partial view – measuring or optimizing one layer in isolation doesn’t guarantee a better overall user experience. In other words: problems experienced by users often stem from complex interactions between these layers.
- The highest ISO/OSI layer still does not tell you what the user really experienced. While it gives you important information about what was transmitted on the network, knowing what happened on the screen is the most crucial aspect for the final Quality of Experience.
At AVEQ, our Surfmeter platform is built on a cross-layer measurement methodology. This means Surfmeter doesn’t just look at one piece of the puzzle; it analyzes how the different layers work together to deliver services to your end-users
And while over the course of time some layers have become less important, there is something new on the horizon: Layer 8 – the end-user layer. This is where the actual customer experience happens. In the current research discussions, Layer 8 is becoming increasingly talked about, even though there is no standardized definition of that yet.
Stakeholders across the entertainment and networking industries realize that this holistic approach is crucial for truly understanding and improving Quality of Experience (QoE). Let’s explore this top-most layer in conjunction with the ISO/OSI layers to see why this matters.
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